How To Write Blog Post Outlines in 7 Simple Steps

By StefanNovember 2, 2025
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Starting a blog post can feel overwhelming, especially when figuring out how to organize your thoughts. Luckily, creating a good outline is easier than you think. If you’ve ever struggled with writer’s block or wondered how to make your posts clearer, I get it. Keep reading, and I’ll show you a simple, step-by-step way to craft the perfect blog outline that saves time and makes writing a breeze.

In this guide, I’ll walk you through a straightforward method called agree-promise-preview, so you’ll have an outline ready in no time. By following these steps, you’ll turn your ideas into an organized plan that makes your writing flow smoothly. Let’s get started—your perfect post is just a few steps away!

Key Takeaways

  • Start by choosing a topic that your audience cares about, then find related keywords that get searches with low competition to help your post rank higher.
  • Look at the top search results for your keywords to see how they structure their content—lists, guides, or explanations—to inform your own outline.
  • Use the inverted pyramid method: put the most crucial info at the start so readers quickly grasp the main point and decide to continue reading.
  • Create a reusable outline template with clear sections like introduction, main points, and conclusion to stay organized and save time.
  • Include data, quotes, and real examples to make your content trustworthy and engaging, citing sources when possible.
  • Review and revise your outline to improve flow, clarify points, and ensure all ideas connect smoothly before writing the full post.
  • After drafting, optimize your post with keywords, images, and links, and update regularly to keep it relevant and visible on search engines.

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Step 1: Choose Your Topic and Keyword

Picking the right topic is the first thing you should do. Think about what your audience cares about or struggles with. For example, if you run a fitness blog, keywords like “home workout routines” or “healthy meal plans” might catch people’s attention. Once you have a topic, find the keywords that match what people search for. Use tools like Ahrefs or Ubersuggest to see what terms get lots of searches and low competition. Long-tail keywords like “best beginner yoga routines at home” often bring more targeted traffic. Test a few options and see which ones have good search volume without being overly competitive. Remember, choosing the right keywords helps your article rank higher on Google and attracts the right readers.

Step 2: Analyze Top SERP Results for Structure

Next, see what the top-ranking articles currently look like. Search for your chosen keywords and carefully check the first 3-5 results. Notice how they organize their content—do they use lists, step-by-step guides, or in-depth explanations? Pay attention to headings, subheadings, and the type of content that keeps readers engaged. For instance, if most articles start with a quick intro, then have numbered steps, it’s a good idea to do the same. This helps you understand what Google and users find useful. Use tools like AHREFS Content Explorer to see what popular articles are doing right. Mimicking effective structures boosts your chances of ranking higher and making your content easier to follow.

Step 3: Apply the Inverted Pyramid Method

This method is all about putting the most important info right at the start. Think of it like a news story: answer the “who, what, why, where, when, and how” in the first few sentences. For example, if you’re writing about starting an online business, begin with the biggest takeaway, such as “You can start an online store with just $100.” After that, add details and supportive info. This way, readers get the main point immediately and can decide if they want to keep reading for the rest. It also helps search engines understand what your article is about from the get-go. When you write your outline, make sure your intro covers the key points, then gradually drill down into the specifics. It’s a simple trick that keeps your writing clear and engaging from the first line to the last.

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Step 4: Create Your Blog Post Outline Template

Start by laying out a simple framework that you can reuse for different topics. Use main sections like introduction, body points, and conclusion to keep things organized. Break down each section into key bullet points or subheadings that cover what you want to say. For example, your outline might include an intro stating the main purpose, followed by sections with supporting evidence, data, or examples. Having a clear template saves you time and helps maintain consistency across your writing. Plus, it makes it easier to spot gaps or redundant points before you start fleshing out the full article. Consider creating a checklist within your template, such as confirming you’ve included data, quotes, and actionable tips in each post. A reliable outline template acts like a road map, guiding you from start to finish without getting lost mid-way.

Step 5: Incorporate Data, Quotes, and Examples

Facts and figures give your content credibility and help your readers trust what you’re saying. When using data, cite your sources to boost transparency—like mentioning that globally, the population is around 8.25 billion as of October 2025 [1]. Quotes from respected industry figures or experts can add authority and a human touch. For instance, quoting a World Health Organization report can strengthen your point about health metrics in 2025 [9]. Examples, especially real-world ones, make abstract concepts easier to grasp. If you’re writing about the gig economy, mention how platforms like these sites are transforming work habits. Use data to back up claims, but keep it digestible—avoid dumping entire datasets, instead highlight the most relevant insights. Combining data, quotes, and examples creates a richer, more trustworthy article that resonates with your audience.

Step 6: Review and Revise Your Outline

Once you’ve drafted your outline, take a step back and read through it critically. Check for logical flow—does each section naturally lead to the next? Make sure your main points are clear and supported by evidence. This is also the time to cut any fluff or redundant ideas. If you find a section lacking in specifics, add more details or examples. Don’t be afraid to reorganize parts to improve clarity; sometimes, a different order works better. It’s helpful to get a second opinion—ask a colleague or friend to review your outline. Their fresh perspective can highlight gaps or confusing areas you might have overlooked. Revisions ensure your outline is concise, cohesive, and ready to be turned into a full article that holds your readers’ attention from start to finish.

Step 7: Publish and Optimize Your Post

After writing your article based on the outline, it’s time to hit the publish button. But don’t stop there—optimization helps your content stand out in search results. Use your main keyword naturally throughout the post, especially in the title, headings, and meta description. Add relevant internal links, like linking to our guide on creating online courses with WordPress to keep visitors engaged on your website longer. Incorporate high-quality images, infographics, or videos to make your content more engaging. Also, make sure your content loads quickly and looks good on mobile devices. Sharing your post on social media and encouraging comments can boost visibility. Remember, publishing isn’t the finish line—regularly update your content as new data or trends emerge to keep it relevant and authoritative.

Quick Tips for Writing Blog Post Outlines

Keep your outline flexible—don’t try to be perfect right away. Use shorthand or bullet points to jot down ideas without overthinking. Focus on the main messages you want your readers to take away. Break down big topics into smaller, manageable chunks. This makes the actual writing less intimidating and more straightforward. If you get stuck, look at top-ranking articles for structure ideas or incorporate interesting data points (like the 3.2% global GDP growth estimate for 2025 [19]) to enrich your outline. Also, include actionable steps or tips that your readers can follow easily. The goal is to create a clear blueprint that makes writing faster and a lot less stressful while keeping your content engaging and useful.

CTA: Download Our Free Blog Post Outline Template

Want to make your writing process even easier? Grab our free, ready-to-use blog post outline template. It’s designed to help you organize your ideas quickly and keep your writing on track. Whether you’re a beginner or a seasoned blogger, this template streamlines the planning phase, making your content more structured and impactful. Simply download, customize, and start filling in the sections for your next big article. A little prep goes a long way toward creating content that attracts and retains readers—try it today!

FAQs


Select a topic relevant to your audience that interests you. Use keyword research tools to find popular and relevant keywords with manageable competition for better visibility.


The inverted pyramid starts with the most important information at the beginning of the content. It helps readers get the key messages quickly and improves SEO by highlighting essential points early.


Start with your main topic, then break down key points and subpoints. Use logical flow, incorporate data or examples, and leave room for revisions to ensure clarity and structure.

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