
How to Apply Mayer’s Multimedia Principles to Slides in 11 Simple Steps
If you’ve ever sat through a deck where every slide looks like a mini essay, you already know the problem: people start skimming, then they miss the point, and suddenly you’re answering the same question five different ways. In my experience, Mayer’s multimedia principles fix that fast—mainly because they force you to design for how people actually process information.
I’ve applied these ideas to training slide decks and eLearning lessons more times than I can count. What I noticed is pretty consistent: when I pair words with the right visuals, cut the fluff, and control timing (what appears when), learners ask fewer “wait, what does that mean?” questions. They also seem to follow the flow without me repeating everything out loud.
Key Takeaways
- Pair words with relevant visuals: use diagrams, pictures, or infographics to clarify the concept—not just to “decorate” the slide.
- Cut unnecessary content: if it doesn’t support the learning goal, remove it. Fewer words usually means fewer questions.
- Highlight only what matters: bold/color/icons for 1–3 key ideas per slide, not for everything.
- Use the Multimedia Principle: combine visuals with narration or on-screen text in a way that supports understanding (and avoid clutter).
- Follow contiguity (spatial + temporal): keep labels next to visuals and present related narration/visuals at the same time.
- Use the Modality Principle: when the visual is complex, narrate instead of dumping more text on the slide.
- Minimize redundancy: don’t repeat the same explanation in multiple formats at once (especially detailed labels + paragraphs).
- Use visuals of people when relevant: it helps humanize the material, but only if the image supports the point.
- Design for readability: large fonts, strong contrast, limited colors, and plenty of white space.
- Use a slide checklist: quick pre-publish review to catch text overload, weak contrast, and missing mobile readability.

1. Combine Words and Visuals for Better Learning
People don’t just “read and remember.” They build connections. And in my experience, the fastest way to help that happen is pairing your key words with the right visual (diagram, chart, or simple graphic).
Here’s what I mean by “right visual.” If your slide explains a process, show the process. If it explains a comparison, show the comparison. If it explains cause-and-effect, show the arrows.
Before (common mistake): a slide with 120–150 words describing a 4-step workflow.
After (what I aim for): a 4-step diagram with short labels (like “Step 1: Collect data,” “Step 2: Clean,” etc.) and a 1-sentence callout at the top.
If you want a research anchor, Mayer’s multimedia research consistently finds better learning when words and pictures are used together (for example, meta-analytic work reported an effect size around 1.39 for transfer-type outcomes across multiple studies). The practical takeaway is simple: don’t treat visuals as decoration—treat them as part of the explanation.
Quick template you can steal: For each key point, write a 6–10 word label, then design a visual that “proves” that label. If you can’t label it in 10 words, your visual probably isn’t focused enough.
Tools like Canva or Piktochart can help you build clean diagrams without starting from scratch.
2. Remove Unnecessary Content
Clutter is sneaky. You don’t always notice it until you watch someone struggle to find the “real” message. I’ve done that to myself, too—adding extra context because it feels helpful. And then the slide becomes a wall.
Here’s my rule: if the audience doesn’t need that detail to hit the learning objective, it goes. Period.
My editing method (works surprisingly well):
- Circle the learning objective for the slide (one sentence).
- For every line of text, ask: Does this help someone answer the objective?
- If the answer is “not really,” delete it.
- Replace long explanations with a short “hint” plus a visual.
Also, watch for duplicated info. If you already have a labeled diagram, you don’t need the same explanation in paragraph form underneath. That’s how you end up with the “I read it… but I still don’t get it” feeling.
If you want a quick assist, tools like Grammarly or Hemingway can help you spot extra words and tighten sentences—but your real filter should be learning relevance.
3. Highlight Key Information
Highlighting isn’t about making things loud. It’s about telling the learner where to look first.
What I do now is boring—in a good way. I pick 1–3 “must-remember” items per slide and highlight only those. Everything else stays visually quiet.
Practical highlight choices:
- Bold the exact phrase you want recalled.
- Use one accent color (not rainbow mode).
- Add a simple icon (checkmark for “done,” arrow for “next”).
- Use a callout box for definitions or warnings.
One more thing: placement matters. In most decks, the top and bottom areas get read more consistently than the middle. So if you have a key takeaway, I try to put it near the top or at the end of the slide’s visual flow.
And please—don’t highlight everything. When everything is emphasized, nothing is.
If you’re designing in slides, Canva has templates for callouts and highlight styles that don’t look amateurish.

4. Use the Multimedia Principle
The Multimedia Principle is basically: people learn better when you combine words with relevant visuals, instead of relying on words alone. In slide terms, it means your image should do real work, and your narration or on-screen text should connect to that image.
What I’ve found works best is pairing a visual with either:
- short on-screen text (labels + a small caption), or
- spoken narration that explains what the visual shows.
For example, if you’re teaching how a machine works, don’t just describe “the parts” in text. Show a labeled diagram of the parts, then narrate what each part does. The visual gives context; the words give meaning.
One limitation I’ll be honest about: animations can backfire if they’re decorative or too busy. If you use motion, make it reveal the relationship you’re teaching—like highlighting a single component while you explain its role.
If you want a practical starting point for explainer videos, tools like Canva and Powtoon can help you create simple motion graphics without spending weeks on production.
5. Follow the Contiguity Principles (Spatial and Temporal)
This is where a lot of decks quietly fail. Learners shouldn’t have to hunt for connections.
Spatial contiguity means related text and visuals should be near each other. So if you have labels on a diagram, keep them next to the exact part they describe. Don’t put the label in one corner and the explanation in another.
Temporal contiguity means the narration and the visuals should happen at the same time. If your voice says “now look at the step on the right,” but the slide doesn’t show it yet (or it appears later), you create extra work for the learner’s brain.
Here are two layout recipes I use:
- Side-by-side recipe: 60% visual (diagram/chart) + 40% “what to notice” bullets, placed right next to the visual.
- Label-near-part recipe: keep captions within the diagram frame. If you need a longer explanation, use a callout box that points to the exact region.
In online lessons, grouping related elements in the same block (instead of scattering them down the page) usually helps people follow the flow immediately.
6. Use the Modality Principle
The Modality Principle comes up a lot for a reason: reading long text while also processing visuals is exhausting. So when the visual is complex, it’s often better to narrate instead of putting a big chunk of text on the screen.
In practical slide terms:
- If you’re showing a process diagram, use short labels on the slide.
- Use voiceover to explain what the labels mean.
- Save the full paragraph for speaker notes or a separate “resources” section.
I’ve tested this on training content where learners kept pausing to read. After I removed the paragraph text and replaced it with narration, it felt smoother. People still had the same information—they just didn’t have to split attention between reading and understanding.
For recording and syncing narration, tools like Camtasia or Loom make it easier to match your voice to what’s on-screen.
7. Minimize Redundancy to Avoid Overload
Redundancy is when learners get the same message in multiple forms at the same time—usually visual text and a detailed explanation in narration or another on-screen block.
Here’s the classic overload combo I’ve seen: a diagram with dense labels and a paragraph that repeats those labels. Learners don’t know whether to read the text or listen to you. They end up doing both poorly.
My “redundancy test” checklist:
- Does the slide text repeat what the narration says word-for-word?
- Are you explaining the same thing in both the diagram labels and the paragraph?
- Could you remove the paragraph and still have the same understanding via the diagram + voice?
When I apply this, I usually end up with one of these outcomes:
- Diagram does the explaining; narration adds context.
- Narration does the explaining; slide shows only labels + a takeaway.
Either way, the learner gets a clearer path.
8. Use Visuals of People When Relevant
People connect with people. That’s not just a marketing idea—it’s how humans pay attention. When you include visuals of learners, instructors, or real-world scenarios, the content often feels less sterile.
That said, I’m pretty strict about relevance. A random stock photo of “a person thinking” usually doesn’t help. But a photo or clip that supports the learning goal does.
Examples that actually work:
- Show an instructor demonstrating a procedure (especially for “do this, then that”).
- Show diverse learners using the tool or participating in an activity.
- Show a real scenario photo when teaching communication or decision-making.
If you’re building instructional videos, short clips of someone explaining a concept can reduce the “lecture-only” feel and keep attention steadier.
When relevant, use diverse faces so the material feels inclusive. That small choice can matter more than you’d expect.
9. Follow Practical Design Tips for Clear Content
Design isn’t the final polish—it’s part of comprehension. If people can’t read it quickly, they won’t understand it quickly.
Here’s the practical stuff I always check:
- White space: if everything is boxed in and crowded, your content feels harder than it is.
- Font size: make it readable on a phone. If you can’t read it from the back of a room, it’s too small.
- Contrast: dark text on a light background is usually safest. Avoid low-contrast grays.
- Color palette: stick to a small set (often 2–3 accent colors). Too many colors becomes noise.
- Consistent layout: keep the title position, numbering style, and spacing consistent across slides.
- Simple fonts: decorative fonts might look cool, but they slow reading.
- Icons for meaning: checkmarks for completion, arrows for flow, warning icons for risks.
One habit that saves me later: I preview on at least two screen sizes (desktop and mobile). If the content breaks, the learning breaks.
10. Create a Slide Design Checklist
If you do these steps once, you’ll remember them. If you do them every time, you’ll get better results. So here’s a checklist I actually use before exporting or recording.
- Readability: font is large enough and typeface is simple (sans-serif is usually safest).
- Clutter check: no more than one idea per slide (or one “main visual + a few supporting bullets”).
- Text limit: if you have more than ~60–80 words on a slide, ask whether it should be narration or removed.
- Visual proximity: labels and captions sit right next to the thing they describe.
- Highlight restraint: only 1–3 highlighted items per slide.
- Color contrast: accents are visible and text is legible over the background.
- Layout consistency: same grid/spacing rules across the deck.
- Motion sanity: animations/transitions only support the explanation (no “because it’s fun” effects).
- Mobile preview: everything is still readable when the slide shrinks.
- Plain-language test: ask, “If someone only glanced for 3 seconds, would they get the main point?”
And if you want a deeper planning angle, you can pair this with how to create a lesson plan for beginners so your slides match the learning flow (not just the design style).
FAQs
When words and visuals are connected (not random), learners build stronger mental links. The visual provides structure, and the words attach meaning to that structure, which makes recall and understanding easier.
Unnecessary details compete for attention. When people have too much to read or interpret, they miss the main idea. Removing fluff keeps focus on what learners need to meet the objective.
Highlighting directs attention to the most important ideas, so learners know what to prioritize. It also improves recall because the key items are visually distinct from everything else.
Smaller chunks reduce cognitive load. Learners can process information step-by-step instead of trying to absorb everything at once, which usually leads to better retention and fewer “I got lost” moments.